Tooheys Privacy Policy
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The purpose of this document is to tell you how Tooheys Limited ("Tooheys"), "we" or "us") manages your personal information. We may vary the Tooheys Privacy Policy from time to time. We will notify you of any changes by publishing them on Tooheys' web sites.

Tooheys is committed to the protection of your personal information. Tooheys Privacy Policy tells you what sort of personal information we will typically hold, for what purpose and how we collect, hold, use, disclose and protect that personal information.

Our Privacy Policy contains the following important information:

Security of your information
Secure destruction of your information
Disclosure of your information
Exceptions to Tooheys' policy of non-disclosure
Collection of your personal information
How we use the personal information you give us
How we use information gathered from site usage
How & when you can Opt In to receive communication
How & when you can Opt Out of receiving communication
How to access, correct or update your information
What else you should know about Privacy
How to contact us

When you visit a Tooheys web site, you are encouraged to read the information provided on the Tooheys sites you are using each time you enter them.

If you have any concerns, questions or complaints regarding privacy and management of your personal data by Tooheys, please use the Contact Us button or email us at dataprivacy@extradry.com.au

Security of your information

We take all reasonable steps to ensure that all information we collect, use or disclose is accurate, complete, up-to-date and stored in a secure environment accessed only by authorised persons for legitimate business purposes. Data transmissions sent to or from Tooheys are routinely monitored for quality control. Unfortunately, as you may know, no data transmission over the Internet can be guaranteed to be 100% secure. While we strive to protect your personal information from misuse, loss and unauthorised access, we cannot guarantee the security of the passage of any information you transmit to us or receive from us. These activities are conducted at your own risk. However, once we receive your data transmission, we take all reasonable steps to ensure its security.

Secure destruction of your information

Tooheys takes all reasonable steps to ensure your personal information is securely destroyed or de-identified when it is no longer needed for any purpose for which it was collected.

Disclosure of your information

The information we collect from you is held in accordance with all applicable privacy laws, industry codes and policies. Tooheys will not reveal, disclose, sell, distribute, rent, licence, share or pass that information on to any third parties for marketing purposes. However, Tooheys may contract with third party organisations to administer and manage the data we collect from time to time. These organisations are required to keep all information confidential, or are subject to a statute or binding scheme, which imposes equivalent restrictions regarding the handling of personal information.

Subject to the exceptions below, if we wish to use or disclose any of your personal information or data for any purpose other than those specified to you at the time of collection, we will not do so unless:

Exceptions to Tooheys' policy of non-disclosure

In certain circumstances we may disclose or use your personal information, for a purpose ("new purpose") other than the primary purpose which is specified to you at the time of collection.

This will occur when:

In particular, Tooheys reserves its rights to use or disclose your personal information:

Collection of your personal information

When Tooheys collects your personal information via the Internet, competitions, surveys, promotional coupons and any other media we use to collect your personal information we will inform you of how the information will be used and disclosed. In all cases, your information will be held in accordance with all applicable privacy laws, industry codes and policies.

We will not collect sensitive information about you which may reveal specific personal preferences or traits (including, for example, racial or ethnic origin, or your political views, religious or philosophical beliefs, trade union membership, or details of health, disability or sexual activity or orientation) without your express consent.

The types of personal information that we generally collect from you will depend on the purpose for which you are providing your personal information. The information that we may collect will be gathered from what you choose to provide to us and, in the case of the Internet, from what we track through your use of our web sites.

How we use the personal information you give us

We use your personal information for a number of reasons including:

Date of Birth

We need to ask for your date of birth to ensure that you are of legal drinking age. If you are not 18 years of age or over then you may not use a Tooheys website.

Your contact details

Contact information that we collect, such as name, e-mail address and phone number, is used for identification purposes and to allow us to contact you with personalised information on promotions and offers. You may opt out of receiving these communications by any or all of the contact methods you have provided at any time. See the "How & when you can 'Opt Out' of receiving communication" section below for details.

Gender

We may ask you to provide gender information to enable us to monitor the increasing involvement of women in the beer category and to tailor our marketing programs more effectively.

Additional information about you and your interests

We may ask you to provide details of your drinking habits and preferred beer brands to enable us to understand our marketplace better and to tailor our marketing programs more effectively.

Other information

From time to time we may also ask you to provide us with information on your wider interests either directly or through your participation in competitions, surveys, promotional coupons and the like. This information will be used to ensure that our marketing activities and communications are tailored to your needs and interests. We may also contact you with details of offers and activities, which we believe may be of interest to you based on the information you have provided to us. You will be given the option to opt out of receiving further communication in each instance.

How we use information gathered from site usage

Your unique use of a Tooheys web site

We may record information that we access automatically on your use of a Tooheys web site, what areas of activity you participate in when you are there and where you have come into the site from. This usage information is used by us to monitor and improve the web site and our service to you.

General Tooheys web site usage

Tooheys aggregates the data that is gathered from all individual users of Tooheys web sites for analysis purposes (for example, we obtain information regarding web trends and web usage). Personally identifiable characteristics are removed and users remain anonymous, unless they have given prior specific consent for Tooheys to recognise their usage.

This information may be shared with third parties for the purpose of examining general web and Internet trends and demographics and for measuring the site's performance.

We may use or disclose this personal information or data for a purpose other than the primary purpose (specified above) if you would reasonably expect us to use the personal information for that other purpose, the other purpose is related to the primary purpose and it is impracticable for us to seek your consent.

How & when you can 'Opt In' to receive communication

Tooheys will provide you an express opportunity to make a request to receive further marketing communications from Tooheys, via an "opt-in" mechanism. You may opt in when you register on a Tooheys website.

You may opt in at anytime after that by contacting Tooheys by email via the Contact Us link on a Tooheys website and notifying us that you wish to receive further communications from Tooheys.

How & when you can 'Opt Out' of receiving communication

You will not receive marketing communications from Tooheys unless you have expressly "opted in" to receive them.

We will provide you an express opportunity to decline receiving any further marketing communications from Tooheys, via an "opt-out" mechanism. You may opt out at any time after you have Opted In by using the following options:

How to access, correct or update your information

You may request access to and correction of all personal information which Tooheys holds about you at any time, by sending an email via the Contact Us button on the Tooheys website or emailing us at dataprivacy@extradry.com.au. Your request will be processed in a reasonable time. There is no fee for requesting access to your information, however you may be charged the reasonable cost of processing your request.

Tooheys reserves the right to decline to correct or update personal information about you where:

If Tooheys declines you access to your personal information or refuses to correct your personal information, we will provide you with the reasons for our decision.

What else you should know about privacy

Remember that you will have to exercise reasonable care when accessing, or providing information, where you share a computer with someone else or are using a computer in a public place like a library or Internet cafe. You as an individual are responsible for the security of and access to your own computer. For further Privacy information, please refer to The Australian Privacy Commissioner's Web Site by linking to http://www.privacy.gov.au/.

How to contact us

If you have any concerns, questions or complaints regarding privacy and management of your personal data, please contact Tooheys by using the Contact Us button on the website or by emailing us at dataprivacy@extradry.com.au

Thank you for taking the time to read the Tooheys Privacy Policy.

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